Summers sweetest treat hits the Texas highways to celebrate it's 100th birthday and fortunately for us, Blue Bell Ice Cream plans on being around for the next 100 years!

What began as a butter business back in 1907 by a group of Brenham  business men has grown into a multi-million dollar ice cream business. Today Blue Bell ranks as one of the top three best selling ice creams in the country -- even though only 20% of the nation's supermarkets carry the brand, meaning there is still a lot of ice cream lovers out there to convert to Blue Bell. Or maybe should we just keep it for ourselves! That is the sentiment behind their long standing slogan, "We eat all we can and sell the rest...Blue Bell, the best ice cream in the country". So consider yourself lucky if you live within the realm of Blue Bell Country.

Fortunately, for Texans this summer Blue Bell plans to celebrate their 100th birthday in a very big way. There will be events all summer long commeratiing the anniversary.

They have already released one special flavor called Century Sundae, which is a combination of the company's number one seller, Homemade Vanilla Ice Cream, to which they added  swirls of caramel and chocolate sauces, a whipped topping and diced maraschino cherries.

Blue Bell has also donned a new birthday suit for their anniversary flavors and they'll be easy to spot on freezer shelves. The brown half gallon features 100 birthday candles with Blue Bell 100th Anniversary logos placed on the sideof the carton and on the lid. Expect an additional birthday flavor to be announced sometime later this summer.

If you can't make it to the official Blue Bell Birthday Party in Brenham, not to worry. They'll bring the party -- and more importantly the ice cream -- to you. While the official Blue Bell 100 Years Tour plans to crisscross the country and visit over 66 cities nationwide, they have planned a dozen special stops right here in the Lone Star state. So if you see a chocolate-colored 18-wheeler with images of Homemade Vanilla cartons topped by100 lit birthday candles rolling into town, then you'll know the party has arrived.

The exhibit will feature imaginative multimedia presentations of the history of Blue Bell, and a display of the current lineup of Blue Bell products and how ice cream is made. Every lucky visitor will receive a free serving of the company's famous Homemade Vanilla Ice Cream in a special 100th anniversary cup. Visitors will also have a chance to purchase commemorative 100th anniversary merchandise as well as receive coupons for product to purchase in the future.

Here's your List of Lone Star Stops:

July 6 - 7 - Waco - Heritage Square
July 8 - Killeen - Killeen Community Center
July 14 - July 15 - Houston - Bayou Bend
July 19 - July 21 - OFFICIAL BLUE BELL BIRTHDAY PARTY, Washington                                            
                                      county fair grounds, Brenham
July 28 -29 - Abilene - Abilene Zoo
August 4 - 5 - Lubbock - South Plains Mall
August 18-19 - Wichita Falls - Riverbend Nature Center
August 24 -25 - Tyler - Broadway Square Mall
August 26 - Lufkin - Lufkin Mall

However, if you love birthday parties, you sure don't want to miss this one which starts Fri. - Sun. July 19 -21, at the Washington County Fairgrounds in Brenham. The event is free though there will be no tours of the creamery during the festivities due to the volume of people expected to attend the event. However, on hand will be The Blue Bell 100 Years Tour Traveling Exhibit, Photo ops with the infamous "Belle" and other Jersey cows, an antique farm equipment exhibit, videos and interactive games involving Blue Bell and ice cream in general.

Radio Disney will also be on hand  to help celebrate in the Children's area which includes an arcade, games, crafts and a fun inflatable Homemade Vanilla Carton jumper. Live entertainment will be scheduled throughout the three day birthday celebration. Barbeque and hotdogs will also be available for purchase but most importantly over 45 flavors of hand-dipped Blue Bell ice cream will be there to consume to your hearts content!

So don't miss the best birthday party of the summer...Blue Bell is bringing the ice cream!


Resources: Texas Highways July 2007 issue and www.bluebell.com